Its that time of year again – Membership Renewal! For many incorporated associations, like CATS, membership renewal becomes a bit like “going through the motions”.
We send out renewal reminders to those who are current financial members, and we also write to some potential members and invite them to join. You know exactly what I’m talking about – because you have received that letter, and you ask yourself “why would I pay money to become a member – what’s in it for me?”
In this blog, I’d like to share with you: